Prediction and the moral order

Grant description:

A structural change in the United States economy—huge new flows of personal information stemming from technological innovation—has enabled companies to classify, sort and rank individuals in ways previously unimaginable. This research proposes to use big data from car insurance providers to predict market decisions by looking at how regulators, members of industry and other key actors together establish the market rules by which personal data determines economic opportunity. It asks on what grounds policy and market actors conclude that it is fair to treat people differently in the marketplace based on their personal data “traces,” and seeks to show how some, but not other, ideas get embedded in markets over time.