Must-Watch: Sheryl Sandberg (2011): Barnard College Commencement

Must-Watch: Sheryl Sandberg (2011): Barnard College Commencement: “Women all over the world, women who are exactly like us except for the circumstances into which they were born…

…[lack] basic human rights. Compared to these women, we are lucky…. We are equals under the law. But the promise of equality is not equality…. Men run the world…. I recognize that [today] is a vast improvement from generations in the past…. But… women became 50% of the college graduates in this country in 1981, 30 years ago. Thirty years is plenty of time for those graduates to have gotten to the top of their industries, but we are nowhere close to 50% of the jobs at the top. That means that when the big decisions are made, the decisions that affect all of our worlds, we do not have an equal voice at that table. So today, we turn to you. You are the promise for a more equal world…. Only when we get real equality in our governments, in our businesses, in our companies and our universities, will we start to solve… gender equality. We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored…

http://barnard.edu/headlines/transcript-and-video-speech-sheryl-sandberg-chief-operating-officer-facebook

Must-read: Sheryl Sandberg: “From Facebook Q4 2015 Results–Earnings Call Transcript”

Must-Read: Via Ben Thompson: Sheryl Sandberg: From Facebook Q4 2015 Results–Earnings Call Transcript: “Our third priority is improving the relevance and effectiveness of our ads…

…We shipped a lot of new ad products this past year. These products help deliver personalized marketing at scale and drive business for our clients. Leading up to Black Friday Shop Direct, the UK’s second largest online retailer teased upcoming sales with a cinemagraph video to build awareness. They then retargeted people who saw the video with one day only deals. On Black Friday, they used our carousel and DPA ads to promote products people had shown interest in. They saw 20 times return on ad spend from this campaign, helping them achieve their biggest Black Friday and their most successful sales day ever…