Must-Read: Duncan Black: The Ad Cycle

Must-Read: Duncan Black: The Ad Cycle:

I thought it would’ve reset by now, but the internet just keeps getting worse and worse…

Trying to read a website is like playing a game of whack-a-mole with the ads, and that’s before we start complaining about the auto-on video and audio ads. Usually these things do follow a cycle, with the ad arms race heating up until everybody realizes it isn’t sustainable and it resets a bit, but it seems like endless cover-the-text popover ads are here to stay this time. A mystery to everyone who has ever used the internet is why anybody (meaning the people who pay lots of money for these ads) think that they’ll sell anything by rendering their potential customers’ browsers temporarily unusable, but for some reason they do….

September 22, 2016

AUTHORS:

Brad DeLong
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